To meet the annual sales objective, and to improve customer
acquisition and retention, Singapore Airlines (SIA)
seeks a Customer Relationship Marketing solution to
build stronger relationship with its 2MM + customers
and promote a variety of marketing products and services
via email. SIA needs to broadcast large volume of highly
personalized email campaigns and track campaign results
real-time, on & offline.
To protect the privacy of its customer information,
SIA requires an in-house version of the campaign manager
to be installed and managed within Abacus, its subsidiary.
After months of research, SIA is not able to find a
vendor that offers a product version of email campaign
management solution with ability to track forwarded
emails and analyze email open activities per country
echo email v.2.0 is installed in Abacus' site for standalone
email campaign management and systems administration.
OMIS provides APIs necessary to customize product per
SIA requirements: List exportations from existing customer
DB and using customized script to retrieve target list
and use echo java based API to call echo sender module
to automatically personalize and deliver promotional
emails to customers.
comprehensive reports and data download tools to improve
target segmentation and analyze response activities.
12 blasts a year, each 500K email, payback is in 3.5
months (estimate compared to ASP cost)
Return on Investment (ROI):
Estimated return on investment: in less than 2 month