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Background

Founded in 1964, the Singapore Institute of Management (SIM) is an independent, not-for-profit professional membership organization with a current membership base of close to 19,000 corporations and individuals. For close to 40 years, SIM has contributed significantly to Singapore's human and intellectual capital development and has grown to become the premier management and human resource development organization in Singapore.

Through its partnership with prestigious overseas universities and institutions, SIM provides a comprehensive range of qualification-based and senior executive programs. With an enrolment exceeding 15,500, SIM offers 2 doctoral, 13 master, 48 bachelor and over 30 graduate programs. SIM runs Open University Center, which is supported by the Ministry of Education. SIM annually trains more than 11,500 executives through  500 seminars, workshops and conferences. SIM's well-established consultancy services offer comprehensive training programs to help companies achieve effectiveness in various fields of management.

Business needs

SIM wants to enhance its interactions with members and students to keep them up-to-date with breaking news and innovative service offerings. The ubiquitous Internet communication channel provides a responsive, flexible and effective way to compliment the traditional direct mailers. As importantly, this new channel gives SIM an opportunity to understand better the interests of the members and students, allowing SIM to tailor its services to their specific needs.

Solution

By deploying ECHOemail, SIM now has the ability to easily manage all its campaigns by sending out targeted messages to each and every member and student. By providing relevant information on the courses, seminars and activities organized by the institute, SIM not only has enhanced its ability to communicate effectively with members and students, it is also getting valuable information on the effectiveness of the messages, and the individual interests of the members and students.