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![]() Growing your Constant Customers
A Constant Customer is every marketer's dream come true-full of brand loyalty and bringing in reliable product sales.
How do you create Constant Customers? Customers are people with unique needs, and they deserve to be treated as unique individuals. Impersonal mass marketing goes only so far to put your brand in front of people's eyes. One-to-one marketing takes your brand into their heads. ECHO Listbuilder can effectively do that with ease and with speed of mass marketing, creating a steady stream of loyal opt-in customers. Your existing marketing channels will be more valuable by using ECHO Listbuilder to build your Constant Customer database.
What does "opt-in" mean? Email marketing campaigns will be more effective if
you use a first-party opt-in list. This means that the individuals on your list
have come to you specifically and requested to receive information or purchase
something from you. ECHO Listbuilder can help you to build and convert your
database into a first-party opt-in list. This agreement to "opt in" to your list cannot be given to
another group or a third party, hence you cannot buy a true opt-in list. You
must grow this list yourself. It can also be used with our own
ECHOemail, traditional and off-line
marketing methods that you already employ. Leverage even more value from your
existing marketing channels by using ECHO Listbuilder to find out who your
Constant Customers are. Why ECHO Listbuilder? ECHO Listbuilder works in conjunction with the full suite of ECHOemail products and is fully compatible with a company's existing Web site, as well as handle the creation and flow for an online promotion. Information collected through ECHO Listbuilder may be further segmented with ECHO DataMart, a data warehouse tool specifically geared to extract customer profiles for targeted customer marketing and CRM communications needs. It is ideal for organization that do not want to out source many aspect of their online marketing and need assistant in promotion fulfillment by automating responses back to online registrants. ECHO Listbuilder will grow your Constant Customer.
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